NATIONAL ASSOCIATION OF FLEET ADMINISTRATIORS INSTITUTE & EXPO

International Association of Light Designers (IALD) is an organization of independent and professional designers specializing in lighting for architectural and interior design. The association was in need of a logo rebranding for their 50th anniversary. This client was open to minimal and interpretive design. The redesigned logo expands upon the single line used in the original IALD logo and plays with the concept of tally marks. Each line represents a decade, adding up to the IALD’s 50 years of celebrating light.